A pioneering medical-research initiative founded by Dr Niloufar Emamalizadeh, bridging neuroscience and motorsport safety. The project investigates drivers’ cognitive control, reaction times, and stress recovery to enhance safety through scientific evidence. Using neuro-assessments and training sessions, MAFIRI introduced protocols that reduce human error and improve focus and recovery. This marks the first integration of neuroscience into motorsport medicine in the region, raising safety standards to a new, evidence-based level.