FIA and ALPHATAURI extend official clothing partnership through 2027

13.07.26
  • Premium apparel brand will continue to equip FIA teams worldwide with performance-driven clothing and accessories, tailored to the demands of life in the paddock, race control, and on the road
  • Renewed agreement reflects the strength of the partnership and reinforces a shared commitment to innovation, performance and excellence
  • AlphaTauri will remain an official partner of the annual FIA Awards, one of motor sport’s most prestigious nights

The Fédération Internationale de l'Automobile (FIA), the global governing body for motor sport and the federation for mobility organisations worldwide, has today announced the extension of its collaboration with AlphaTauri, confirming the brand as the FIA’s Official Clothing Partner through the end of 2027.

The renewed agreement builds on a successful collaboration launched in 2024, through which AlphaTauri has equipped FIA personnel with premium clothing and accessories tailored to the demands of life in the paddock, race control and on the road. Combining technical performance with contemporary design, the partnership has delivered a consistent and professional look for FIA teams across the organisation’s global operations.

From trackside operations to flagship events such as the FIA Awards, AlphaTauri has supported FIA staff and officials with apparel that balances comfort, functionality and style.

The extension reflects the strength of the partnership to date and a shared commitment to innovation, excellence and performance. Looking ahead, AlphaTauri will continue to provide the FIA with a complete apparel collection featuring technical fabrics, modern tailoring and versatile designs suited to the demands of international motor sport.

AlphaTauri will also remain an Official Partner of the annual FIA Awards, ensuring a coherent visual identity from the paddock to one of the most prestigious nights on the motor sport calendar, including the 2026 FIA Awards in Shanghai on 12 December. With the partnership confirmed through 2027, AlphaTauri will continue to equip the FIA with premium, performance-driven apparel designed for the demands of global motor sport.

Craig Edmondson, Chief Commercial Officer at the FIA, said: “Extending this partnership reflects the success of our collaboration with AlphaTauri and our shared commitment to performance and innovation. FIA staff and officials operate in some of the most demanding environments in sport, delivering events and championships across the world, from karting to Formula 1, and from the 24 Hours of Le Mans to the Dakar Rally. AlphaTauri’s innovative clothing line helps them perform at their best, whatever the conditions.”

Isabelle Mi-A Ko, Global Head of AlphaTauri, said: "We're proud to extend our partnership with the FIA through 2027. It is a pleasure to collaborate closely and create pieces that can adapt to the demanding day to day at the racetrack without compromising on design."

ENDS

For media enquiries please contact:

Sophia Martin-Pavlou, Director of Corporate Communications – smartin-pavlou@fia.com

Maria Zander, Corporate Communications Manager – mzander@fia.com


About the The Fédération Internationale de l'Automobile (FIA):

The Fédération Internationale de l'Automobile (FIA) is the governing body for world motor sport and the federation for mobility organisations globally. It is a non-profit organisation committed to driving innovation and championing safety, sustainability and equality across motor sport and mobility.

Founded in 1904, with offices in Paris, London and Geneva, the FIA brings together 246 Member Organisations across five continents, representing millions of road users, motor sport professionals and volunteers. It develops and enforces regulations for motor sport, including six FIA World Championships, to ensure worldwide competitions are safe and fair for all.


About AlphaTauri:

AlphaTauri is a premium fashion lifestyle brand that combines fashion with the functional properties of sportswear, with a focus on quality and elegance. AlphaTauri strives to inspire both athletes and fashion enthusiasts by combining style and function, with a strong focus on comfort and performance. AlphaTauri is available in select retail stores and online at alphatauri.com. @alphatauri