AA Kenya is a mobility solutions provider with a national footprint of 92 branches and is steadily expanding towards 100 branches countrywide. We employ over 500 staff, most of whom commute daily, and serve over 8,000 members, the majority of whom are vehicle owners. In addition, AA Kenya runs several vehicle-centric businesses, including vehicle valuation, licensing, road assistance and rescue, insurance services, and tourism operations.

Given the nature of our business, which is fundamentally anchored in mobility and vehicle use, we are acutely aware that our operations inevitably contribute to a carbon footprint. As a responsible organisation, we recognised the need not only to acknowledge this impact but also to actively mitigate it through deliberate, sustainable interventions.

In collaboration with the Government of Kenya and other key stakeholders, AA Kenya was allocated 10 acres of land, where we planted over 10,000 trees as part of our initial carbon mitigation efforts. However, within six months, a significant number of the trees began to dry out. This experience prompted a critical reassessment of our approach and reinforced an important lesson: tree planting alone is not sustainability—tree survival is.

Recognising the strength of our nationwide presence, we resolved to decentraliseand scale our environmental impact. Leveraging our extensive branch network, we tasked each branch manager with adopting five schools within their local communities through our AA Junior Membership Club, a programme that focuses on road safety education and environmental stewardship.

Under this initiative, AA Kenya provides participating schools with fruit tree seedlings and watering cans and works with the schools to identify tree stewards—students responsible for watering and nurturing the trees. This approach embeds ownership, accountability, and environmental consciousness at a grassroots level. Beyond environmental benefits, the initiative delivers a tangible social return: as the trees mature, schools are able to harvest and enjoy the fruit, reinforcing the connection between sustainability, responsibility, and shared benefit.