NRMA Drive Aware: Next-Gen Youth Engagement. Local but Global Ready [AAA, Australia]

08.03.26

Young regional Australians are dying on the road at five times the rate of their urban counterparts, yet licensing and education pathways don’t prepare them for conditions that can cause injury or death. Mobility clubs face a parallel challenge: remaining relevant to a generation that doesn’t see roadside assistance as a reason to engage.

DRIVE Aware addresses both. Drivers Respecting Infrastructure, Vehicles & Enforcement is an immersive experience that convenes young drivers with local councils and emergency services, opening a pathway to 17–25 year-oldAustralians, creating conversations for club relevance.