An awareness campaign launched by the Magyar Autoklub (MAK) to provide a special preventive road safety education program during 2014 in order to call attention to the society in Hungary and to provide education to elderly people. The campaign can foster that the society and the media will deal with the problem and try to find solutions. On the other hand the road safety education programs can significantly contribute to the decrease of the accident numbers and to preserve mobility of elderly people which is a main part of the quality of life.