Lizzie is a pioneering AI‑driven Digital Assistant designed to revolutionise campsite discovery for the Caravan and Motorhome Club members. Moving beyond static search filters, Lizzie utilises advanced LLM technology and natural language processing to provide human‑like, conversational inspiration 24/7. Initially launched as a voice agent, she interprets complex member needs, matching hobbies and facilities to perfect locations, and will soon deliver instant booking links via WhatsApp. Lizzie represents a strategic shift towards proactive, personalised service, ensuring the Club remains a high‑tech leader in its category.